Proposal — Oakwood Accountants | You&I Marketing
Y&I
You&I Marketing Interactive proposal experience
Proposal

Oakwood Accountants
Digital Infrastructure Proposal

Built to attract better-fit clients, streamline enquiries, and position the firm at the level it operates. This is not a PDF — it’s a live preview of the system.

Prepared for: Murat
Date:
Estimated timeline: 6–8 weeks
Agency: You&I Marketing
Explore the strategy

Note: the examples below are interactive demonstrations (similar to youandiacademy.com), used to showcase what can be built into your new site.

What this proposal is designed to achieve
Enquiry quality
Higher-fit leads
Clear service routing and better questions up front.
Response speed
Faster handling
Enquiries go to the correct person immediately.
Positioning
More credible
The site reflects the level of client you want.
System
Less friction
CRM + automations reduce internal back-and-forth.

If you’d like, we can phase this: build the website and lead handling first, then add email marketing when the infrastructure is in place.

Where you are — and where you could be

Most accounting websites aren’t “bad”. They’re just not structured to filter, route and convert enquiries properly. The difference is rarely design — it’s clarity, structure and systems.

Typical setup (what we see most)

  • Generic messaging that doesn’t differentiate
  • One “Contact Us” form for everything
  • Leads arrive with no context or service type
  • Slow response due to internal routing
  • Website doesn’t reflect the level of firm

Positioned setup (what we build)

  • Clear services structured around your ideal clients
  • Custom enquiry journeys (per service)
  • Automatic routing and CRM logging
  • Faster handling = more won conversations
  • Stronger credibility and better-fit enquiries

See it in action (live demos)

Click through live demonstrations of features we commonly build into professional service websites. These aren’t mockups — they’re interactive previews.

Open You&I Academy
🧮 Calculator
💬 AI Chat
📅 Booking
📝 Intake Form
Tax Savings Estimator (demo)
Interactive tool that engages visitors and shows value early.
Interactive Preview

Move the sliders. This is the type of “value before contact” feature that increases engagement and improves enquiry quality.

www.oakwoodaccountants.co.uk
Annual revenue£120,000
Current deductions claimed20%
Structure optimisation potential30%
Estimated yearly savings range Illustrative only. Final savings depend on circumstances and advice.
£3,600 – £7,800 Based on inputs
How this improves enquiry quality
Structure, routing, and speed — not “more clicks”.
Practical outcomes

The goal is not to increase noise. It’s to create a clearer system that attracts the right people, filters unsuitable enquiries, and routes the rest quickly.

What changes when the website is structured properly

  • Enquiries arrive with context (service, urgency, type)
  • Faster replies (and higher win rates)
  • Enquiries can be routed to the correct person instantly
  • CRM logging and alerts reduce missed leads

Happy to talk through anything you see on the demos. If you have something in mind that isn’t shown, tell me what it is and I’ll confirm what’s possible and the best way to implement it.

The plan (phased, if you prefer)

We can build this in phases: get the website and lead handling right first, then add email marketing once the foundations are in place. Going straight into email without infrastructure usually wastes time and budget.

Phase 1 — Foundations

Website redesign + positioning + enquiry structure.

  • Service-led site structure
  • Custom enquiry journeys
  • Routing rules + notifications
  • Booking / intake options

Phase 2 — Lead handling

Automations, CRM logging and follow-up.

  • CRM integration (where needed)
  • Lead pipeline logging
  • Instant alerts / task creation
  • Optional review collection

Phase 3 — Email system

Set-up + consistent monthly management.

  • Segmentation and lists
  • Newsletter structure
  • Monthly writing + send
  • Lead magnets (optional)
Week 1–2

Discovery + structure

Clarify positioning, services, enquiry flows and required integrations.

Week 3–4

Design + build

Build core pages, service structure, and lead capture system.

Week 5

Integrations

CRM routing, booking, tracking and notifications (as required).

Week 6

Launch

Testing, refinements and go-live. Optional: training walkthrough.

Investment

We keep this straightforward. If you want to reduce upfront cost, we can split the website build into four equal instalments.

Website redesign (core build)

Foundation for enquiries, routing and positioning
£2,000
  • Full redesign + build
  • Service structure + custom forms
  • Lead routing + notifications
  • Tracking + analytics basics
Split into 4 payments
25% deposit, then 25% monthly (3 months)

We can prioritise the website first, then introduce email marketing later in the year once the system is in place.

Email marketing (optional)

Setup + monthly writing/management
£—
  • Strategy + structure
  • List segmentation
  • Monthly email writing + send
  • Refinement based on responses

Lead supply (optional)

As per proposal option
£0.55

Per lead (example). We only recommend this once the website + routing are in place.

If you want to keep the first step simple: we can agree the website build first, then review whether email / leads make sense once it’s live.

Acceptance

If you’d like to move forward, you can use this section as the “next step”. In production, we can connect this to Stripe (deposit) + an e-sign agreement + onboarding.

Confirm details

This is a demo acceptance flow. Replace with your real contract / Stripe / CRM steps when deploying.

I confirm I’d like to proceed with the website redesign. I understand timings depend on approvals and content being supplied.
Once this is live, this button can take a deposit payment (Stripe), then automatically send the brief, contract and onboarding link.

Book a short call

If you want to talk it through again, no problem — we can keep it short and focus on what you want to achieve.

Embed option: paste your Calendly link here and use their embed script. For example: https://calendly.com/youandimarketing-info/intro