You&I Marketing — Website Features for Accountants
⚠️ Self Assessment Tax Deadline — 31 January 2027
348
Days
14
Hours
22
Mins
09
Secs
Built for Accounting Firms

Your Website Should
Work as Hard as You Do

We build websites for accountants that attract clients, automate bookings, and make your firm look as professional online as it is in person.

87%Clients search online first
3.2×More leads with booking form
24/7AI chat captures leads
£2.3M saved for clients in 2025
340+ five-star reviews collected
12,800 appointments booked online
98% client satisfaction rate
52 accounting firms trust us
2.2s average page load time
£2.3M saved for clients in 2025
340+ five-star reviews collected
12,800 appointments booked online
98% client satisfaction rate
52 accounting firms trust us
2.2s average page load time

Everything Your Accounting
Firm Needs Online

Each feature is designed specifically for the way accounting firms operate, from tax season rushes to year-round client management.

📅

Online Appointment Booking

Clients book consultations directly on your site. Syncs with your calendar, sends reminders, and reduces no-shows by 40%.

Most Popular
💬

AI Live Chat

A 24/7 chatbot that answers common tax questions, qualifies leads, and captures enquiries even while you sleep.

Always On
💳

Invoice & Payment Portal

Clients view and pay invoices directly from your site. Integrates with Stripe, GoCardless, and accounting software.

Get Paid Faster

Reviews & Testimonials

Automatically collect and display Google reviews. Social proof that converts visitors into paying clients.

Trust Builder
🧮

Tax Savings Calculator

Interactive tools that engage visitors and demonstrate your value before they even pick up the phone.

Lead Magnet

Tax Deadline Countdown

Dynamic banners showing upcoming HMRC deadlines. Creates urgency and drives bookings during peak season.

Urgency
📝

Client Intake Forms

Digital onboarding questionnaires that replace paper forms. Collect all client info before the first meeting.

Streamlined
📚

Resource Library & Blog

Downloadable tax checklists, guides, and articles that position you as an expert and boost your Google rankings.

SEO Booster
📧

Newsletter & Lead Capture

Email signup with lead magnets like "10 Deductions Small Businesses Miss." Build your mailing list on autopilot.

List Builder
📱

Mobile-First Design

Over 60% of visitors come from phones. Every page loads fast and looks flawless on every device.

Essential
📈

SEO & Local Search

Rank on page one for "accountant near me." We optimise every page so local clients find you first.

Growth Driver
📊

Analytics Dashboard

See exactly where your leads come from, which pages convert, and how your site performs — all in real time.

Data-Driven
🔗

CRM Integration

Every lead flows directly into your CRM. Works with HubSpot, Salesforce, Xero, and custom pipelines.

Automated
🔔

Automated Reminders

Email and SMS appointment confirmations and reminders. Reduce no-shows and keep your calendar full.

Retention
🌐

Multi-Language Support

Serve diverse client bases with automatic translation. Expand your reach to communities others can't serve.

Inclusive

See It in Action

Click through live demos of the features we build into every accounting firm's website.

www.your-accounting-firm.com

March 2026

Book a Consultation

🤖
Tax Assistant
● Online now
Hello! 👋 I'm the virtual assistant for Smith & Co Accountants. How can I help you today?

Invoice #INV-2026-0042

Unpaid
Self Assessment Tax Return£350.00
Bookkeeping — Q4 2025£450.00
VAT Return Filing£175.00
Annual Accounts Preparation£625.00
Total Due£1,600.00
4.9
★★★★★
Based on 127 reviews
5
4
3
2
1
SM
Sarah Mitchell
2 weeks ago
★★★★★

Brilliant service! The online booking made it so easy to get my tax return sorted. Highly recommend for anyone who dreads dealing with HMRC.

JR
James Rodriguez
1 month ago
★★★★★

Found £4,200 in deductions I'd been missing. The calculator on their website got me through the door — so glad I booked a consultation.

AP
Amanda Patel
1 month ago
★★★★★

Professional, responsive, and their website made the whole process seamless. Loved being able to track everything and upload documents easily.

Tax Savings Estimator

£120,000
20%
30%
Estimated Annual Tax Savings
£6,000
Based on average client outcomes

New Client Onboarding

Complete this form before your first consultation to make the most of our time together.

Tax Returns
VAT
Payroll
Bookkeeping
Company Accounts
1,248
Visitors
↑ 23% vs last month
87
New Leads
↑ 15% vs last month
6.9%
Conversion Rate
↑ 1.2% vs last month
Website Leads — Last 12 Months

The People Behind Your Numbers

Professional bios and credentials build trust before clients even walk through the door.

RP

Rachel Parker

Managing Director

Over 18 years advising owner-managed businesses on tax planning, growth strategy, and compliance.

FCACTAICAEW
DK

David Khan

Tax Director

Specialist in R&D tax credits and capital allowances. Saved clients over £1.8M in the last financial year.

ACAATT
LW

Laura Williams

Client Manager

Your first point of contact. Laura ensures every client gets a seamless, stress-free experience year round.

AATQuickBooks Pro

Certifications & Affiliations

Display the badges that matter most to your clients and build instant credibility.

🏛️
ICAEWChartered Accountants
📋
ACCACertified Accountants
🔒
ICO RegisteredData Protection
💎
Xero PlatinumPartner
📘
QuickBooksProAdvisor
🏆
HMRC AgentAuthorised

Video Testimonials That Convert

Nothing builds trust faster than hearing from real clients. We embed these directly into your site.

"They saved us £12K in our first year"

Mark & Sarah — M&S Consulting Ltd

"The best investment we've made"

Tom Brennan — Brennan Construction

"Finally, an accountant I can trust"

Priya Sharma — Freelance Designer

From Concept to Clients
in 4 Weeks

We handle everything so you can focus on what you do best — serving your clients.

01

Discovery Call

We learn about your firm, your clients, and your goals. This 30-minute call shapes everything we build.

02

Design & Strategy

We create a custom design tailored to your brand and map out the features that will drive the most value.

03

Build & Refine

Your site comes to life with all the features shown above. You review, we refine until it's perfect.

04

Launch & Grow

We launch your site, set up analytics, and provide ongoing support to keep everything running smoothly.

Ready to Grow Your
Accounting Practice?

Join 50+ accounting firms who've upgraded their online presence with You&I Marketing. Your free consultation is one click away.